Did you know we’re in peak birthday season? July to September are the busiest birthday months, with September topping the charts here in the UK.
So it’s really likely you’ll know at least one or more people having a birthday soon. On the plus side, that means you have the opportunity to score plenty of birthday cake this time of year (unless we have to go back to a strict lockdown again). But, it also means you’ll be shopping for a lot of birthday cards.
If you’re in a hurry it’s tempting to grab a bumper pack of cards so you’re all stocked up. While that’s a quick and easy option, you won’t necessarily end up with suitable cards for everyone. For example, that strategy won’t work for my family, where in August and September we have four birthdays ranging right across the age groups, from under 10s to over 65s.
So if you can take just a little more time for your shopping you’ll be able to find the ideal card for every birthday boy or girl.
I love card shopping (which is a wee bit weird, right?! I mean, it would be way easier to just give people cards from the Fox + Finch shop. But I love browsing through card shops to see what other designers are coming up with and that browsing very often turns into buying!)
It’s so much fun spotting the perfect birthday card for someone, then seeing the smile on their face as they open it on their big day. It’s an awesome feeling, knowing you’ve just helped to make their day.
So today I’ll share some quick tips to help you pick the perfect birthday card too, and then you can have the same fun making your friends and family smile.Use these 3 quick tips to help you pick the perfect birthday card and make your loved one's special day even more awesomeClick To Tweet
1. Who is the birthday card for?
The first thing to consider is, obviously, who the card is for as the type of card you send will depend on your relationship with the recipient.
For example, parents often like getting a card with ‘Mum’ or ‘Dad’ on it so you could start at the ‘cards for her’ or ‘cards for him’ section of the shop. If you’re going with a ‘relations’ card, watch what the wording says carefully. A few times I’ve picked up a cute card only to find that it says ‘Mummy’, which would be really weird since I stopped calling mum that a very long time ago!
Same goes for things like ‘Grandma’. I never called my grandma anything but that, so a card for ‘Nana’ or ‘Granny’ wouldn’t have felt right.
And if the card is for a milestone birthday, like someone’s 18th or 50th, you might want to look at the special ages cards. Though if someone is not keen on the thought of turning 40, for example, try heading away from the numbered cards to avoid drawing attention to the milestone!
2. What do they like?
This is the most important bit. Always remember the card is for them so what they like matters more than picking a card that you think is nice.
For example, for my grandma, it was always cards with pretty flowers and soppy messages even though I find that a bit twee. That stuff wasn’t really to my taste but it made her happy.
One of my nephews, on the other hand, was totally Minion-mad for a few years so as long as I could get my hands on a Minion card, that was a winner. Failing that, stuff themed around Harry Potter and superheroes was a safe bet.
If you’re not sure what your young relation’s current favourite thing is though, you could try a more general subject for them, like dinosaurs or animals.
You can find cards themed around all sorts of themes and hobbies, so even a basic knowledge of their likes or interests will help you. For example, if your mate prefers chilling on the sofa to hitting the dancefloor, a card themed around drinking and partying isn’t the right choice. Or if your cousin is more of a wine drinker than a pint guy, give that beer-themed card a miss.
Top tip: If the recipient cares about conservation and protecting the environment, a thoughtful touch is to stay away from cards with special finishes, like foil or glitter, so they can recycle the card afterwards.
3. What kind of message do you want to send?
Finally, think of what kind of tone or message you want to send. Do you want to make them go ‘aww’ or would you rather they snigger into their G&T?
If ‘aww’ is the goal, things like cute animals, flowers and soppy sweet messages will usually do the trick. Be careful with the level of sweetness though; a lot of cards overdo the ‘aww’ factor and end up in cheesy town with a super-saccharine, cringey message inside the card (by the way, that’s why Fox + Finch cards are blank inside – F+F is, and wants to stay, fromage-free).
While if you want the recipient to snigger, head straight for the humour section. The level and type of humour will depend on how well you know them and what kind of thing makes them laugh.
For example, if it’s a coworker, it’s safer to keep the jokes fairly clean so that the card is suitable to display on their desk at work – and won’t embarrass them in front of the boss.
If you know someone’s sense of humour really well, you can have fun with a card you know will have them hooting with laughter. You’ll find plenty of rude jokes, sarcasm and sweary cards these days. But if you’re unsure whether that sweary card will really appeal, play it safe with something a bit more mainstream. (And by mainstream, I certainly don’t mean boring, just something more likely to amuse a wider variety of people 😉 )
Whether you prefer to go with cute or chuckleworthy, you’ll find a whole range of cards suitable for birthdays in the Fox + Finch shop. And if, like me, you have loads of birthdays coming up, you might like our 3 card mix and match bundle so you can save while you stock up.